Workflow
What You Keep and Lose When You Skip Phocus Paid Members Public
HNCS color science, HNNR noise reduction, highlight handling - what Hasselblad's Phocus adds that Lightroom and Capture One can't replicate.
Phocus 4.1.2 for Mac: HDR Export Fixes and Tethered Shooting Upgrades Paid Members Public
Hasselblad releases Phocus 4.1.2 with three HDR export fixes, tethered shooting upgrades for X2D II, and FFF/3FR import format selection.
Phocus Crop Tool: The Grid Options Nobody Told You About Paid Members Public
Press 2 for thirds, 3 for quarters - Phocus crop tool has hidden grid overlays. Here's how to use them.
Phocus Histogram vs Capture One Levels: What Hasselblad Shooters Need to Know Paid Members Public
How Phocus's Histogram tool compares to Capture One Levels. Key differences and workflow tips for Hasselblad shooters.
Hasselblad HDR Demystified, Part 5 of 5: Print, Archival, and Practical Recommendations Paid Members Public
HDR can't be printed - here's the physics why. Plus archival strategies and practical guidance on when Ultra HDR JPEG makes sense.
Hasselblad HDR Demystified, Part 4 of 5: Displays, In-Camera Limitations, and Platform Support Paid Members Public
Not all HDR displays are equal. Learn which iPhones, Macs, and monitors show Hasselblad HNCS HDR, plus in-camera limits and platform gaps.
Hasselblad HDR Demystified, Part 3 of 5: The Complete Phocus 4.x Workflow Paid Members Public
Hasselblad's HDR histogram is secretly an interactive Levels tool. Learn the complete Phocus 4.x HDR workflow from RAW to Ultra HDR export.
Hasselblad HDR Demystified, Part 2 of 5: Output Formats and the Trilemma Every Shooter Faces Paid Members Public
Ultra HDR JPEG, HEIF, or TIFF? Hasselblad's HDR workflow forces a choice between HNCS color, HDR output, and external editing. Pick two.