Phocus
Phocus Mobile 2 v4 Release
Hasselblad releases Phocus Mobile 2 v4.0 with new brush, linear, and radial masks for local adjustments on iPhone and iPad.
Phocus
Features, releases, and how-to coverage of Hasselblad's Phocus software.
Phocus
Phocus 4.1.1 Release
Hasselblad quietly releases Phocus 4.1.1 with HDR shadow rendering fix, improved disk performance, and crash fixes.
Phocus
Phocus 4.1 Memory Requirements: What 8GB "Minimum" Actually Means
Phocus 4.1 uses ~12GB RAM during normal editing. On 8GB or 16GB Macs, expect heavy swapping. 24GB is the practical minimum.
workflow
Phocus Crop Tool: The Grid Options Nobody Told You About
Press 2 for thirds, 3 for quarters - Phocus crop tool has hidden grid overlays. Here's how to use them.
workflow
Phocus Histogram vs Capture One Levels: What Hasselblad Shooters Need to Know
How Phocus's Histogram tool compares to Capture One Levels. Key differences and workflow tips for Hasselblad shooters.
Phocus
What Data Does Hasselblad Phocus Send to Google? A Privacy Investigation
A technical investigation into Phocus 4.x analytics: what gets transmitted to Google, what's logged locally on your Mac, and what Hasselblad's privacy policy doesn't tell you.
Phocus
My First 24 Hours with Phocus 4.1: One Fix, One Regression, One Crash
Phocus 4.1 fixes Ultra HDR JPEGs but breaks TIFF export paths. Workaround found: use the built-in TIFF-16 preset unchanged.
Phocus
Phocus 4.1 for macOS just dropped!
NEW FEATURES IN PHOCUS UPDATE 4.1 (MAC) * Hasselblad Natural Noise Reduction (HNNR) is extended to FFF files, further improving the noise reduction effect
HDR & Color
Hasselblad HDR Demystified, Part 5 of 5: Print, Archival, and Practical Recommendations
HDR can't be printed - here's the physics why. Plus archival strategies and practical guidance on when Ultra HDR JPEG makes sense.
HDR & Color
Hasselblad HDR Demystified, Part 4 of 5: Displays, In-Camera Limitations, and Platform Support
Not all HDR displays are equal. Learn which iPhones, Macs, and monitors show Hasselblad HNCS HDR, plus in-camera limits and platform gaps.
Phocus
Hasselblad FFF vs 3FR: Why Renaming Doesn't Work (And Why That's Good)
This started with a question on a Hasselblad forum: someone tried renaming a .FFF file to .3FR hoping Phocus Mobile 2 would recognize it.
Bug Reports
Phocus Bug Watch #001: Your Color Labels Keep Disappearing
Color labels in Phocus 4.0.1 don't persist or export - Hasselblad confirmed it's a known issue. Star ratings work; use those instead.
HDR & Color
Hasselblad HDR Demystified, Part 3 of 5: The Complete Phocus 4.x Workflow
Hasselblad's HDR histogram is secretly an interactive Levels tool. Learn the complete Phocus 4.x HDR workflow from RAW to Ultra HDR export.
HDR & Color
Hasselblad HDR Demystified, Part 2 of 5: Output Formats and the Trilemma Every Shooter Faces
Ultra HDR JPEG, HEIF, or TIFF? Hasselblad's HDR workflow forces a choice between HNCS color, HDR output, and external editing. Pick two.
HDR & Color
Hasselblad HDR Demystified, Part 1 of 5: What Is HNCS HDR and Why Should RAW Shooters Care?
Hasselblad's HNCS HDR isn't traditional tone mapping. Learn what end-to-end HDR means for RAW shooters and why your workflow might change.