HDR & Color
Hasselblad HDR Demystified, Part 1 of 5: What Is HNCS HDR and Why Should RAW Shooters Care?
Hasselblad's HNCS HDR isn't traditional tone mapping. Learn what end-to-end HDR means for RAW shooters and why your workflow might change.
Hasselblad X2D II & Phocus 4.x Guides | Tech Behind the Frame
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Latest · HDR & Color
Hasselblad HDR Demystified, Part 2 of 5: Output Formats and the Trilemma Every Shooter Faces
Ultra HDR JPEG, HEIF, or TIFF? Hasselblad's HDR workflow forces a choice between HNCS color, HDR output, and external editing. Pick two.
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Essential Phocus 4.x Guide
The Phocus manual Hasselblad has not written: 85 topics, kept current with every release, updates included.
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Everything here stays free to read. Members fund the research and get the culling app, the guide, priority answers, and the measurement data behind the test posts.
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Phocus
Hasselblad Just Updated Phocus Mobile 2. One Feature Needs Clarifying
Hasselblad just pushed out a fresh update for Phocus Mobile 2, and there are a couple of noteworthy additions, including 16-bit TIFF export
Workflow
Hasselblad X2D II: Why Your RAW Files Drop to 14-Bit in Continuous Mode (And When It Matters)
Your Hasselblad X2D II isn't always capturing 16-bit RAW. Discover why continuous mode forces 14-bit and whether it actually affects your images.
HDR & Color
How Hasselblad Phocus for Mac Handles Highlight Recovery, Shadow Fill, and White Balance - And Why It's Worth the Effort
How Phocus highlight recovery, shadow fill, and white balance compare to Lightroom and Capture One. Why HNCS produces different results.
HDR & Color
Understanding Hasselblad Phocus on macOS: The Hidden Rules Behind 3FR, FFF, HNCS, and HNNR
How Phocus handles 3FR imports, HNCS color science, HNNR noise reduction, and sidecars on macOS. The rules Hasselblad doesn't document.
Workflow
ImageIntact now available on the Mac App Store. For free!
ImageIntact is a Mac backup app I started building a while back to address the very specific needs of photographers. Specifically photographers who don&
A Photographer’s Backup Nightmare (And the App I Built to Prevent It)
A while back, I was talking with another photographer who had what I can only describe as a nightmare of an archive system: they
Workflow
It's 2025. Why Are Your RAWs Still on an External Drive?
The Problem Nobody Wants to Talk About After 25 years deep in tech, building and breaking systems at scale, I thought I'd
Photo Backups
You Don’t Need to Be a Tech Person to Back Up Like One - Part III: In the Field
How to protect your photos in the field: proven strategies, gear tips, and habits from the trenches to avoid data loss before you get home.
Photo Backups
You Don’t Need to Be a Tech Person to Back Up Like One - Part II
All Posts Previous Post Next Post Section 3: Pick Your Risk Level Not all photographers need enterprise-grade disaster recovery. But all of us
Photo Backups
You Don’t Need to Be a Tech Person to Back Up Like One - Part I
Learn what you actually need to back up, why RAWs aren’t enough, and how to protect your photos without becoming an IT expert.
Photo Backups
If You Can’t Restore It, You Don’t Have It: Rethinking Backup for Photographers
Learn what you actually need to back up, why RAWs aren’t enough, and how to protect your photos without becoming an IT expert.