firmware
XCD 2,8-4/35-100E Firmware 1.9.15 upgrade released
If you're one of the lucky folks to own one of these, just 13 days after the previous firmware update (1.9.
Hasselblad X2D II & Phocus 4.x Guides | Tech Behind the Frame
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Latest · HDR & Color
Hasselblad HDR Demystified, Part 4 of 5: Displays, In-Camera Limitations, and Platform Support
Not all HDR displays are equal. Learn which iPhones, Macs, and monitors show Hasselblad HNCS HDR, plus in-camera limits and platform gaps.
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Phocus
Hasselblad FFF vs 3FR: Why Renaming Doesn't Work (And Why That's Good)
This started with a question on a Hasselblad forum: someone tried renaming a .FFF file to .3FR hoping Phocus Mobile 2 would recognize it.
Bug Reports
Phocus Bug Watch #001: Your Color Labels Keep Disappearing
Color labels in Phocus 4.0.1 don't persist or export - Hasselblad confirmed it's a known issue. Star ratings work; use those instead.
HDR & Color
Hasselblad HDR Demystified, Part 3 of 5: The Complete Phocus 4.x Workflow
Hasselblad's HDR histogram is secretly an interactive Levels tool. Learn the complete Phocus 4.x HDR workflow from RAW to Ultra HDR export.
firmware
Hasselblad X2D II Controls: Touchscreen, Buttons, and Custom Profiles
The X2D II is an excellent camera, but a few interface behaviors work differently than you might expect coming from other systems. This guide
HDR & Color
Hasselblad HDR Demystified, Part 2 of 5: Output Formats and the Trilemma Every Shooter Faces
Ultra HDR JPEG, HEIF, or TIFF? Hasselblad's HDR workflow forces a choice between HNCS color, HDR output, and external editing. Pick two.
HDR & Color
Hasselblad HDR Demystified, Part 1 of 5: What Is HNCS HDR and Why Should RAW Shooters Care?
Hasselblad's HNCS HDR isn't traditional tone mapping. Learn what end-to-end HDR means for RAW shooters and why your workflow might change.
Phocus
Hasselblad Just Updated Phocus Mobile 2. One Feature Needs Clarifying
Hasselblad just pushed out a fresh update for Phocus Mobile 2, and there are a couple of noteworthy additions, including 16-bit TIFF export
workflow
Hasselblad X2D II: Why Your RAW Files Drop to 14-Bit in Continuous Mode (And When It Matters)
Your Hasselblad X2D II isn't always capturing 16-bit RAW. Discover why continuous mode forces 14-bit and whether it actually affects your images.
HDR & Color
How Hasselblad Phocus for Mac Handles Highlight Recovery, Shadow Fill, and White Balance - And Why It's Worth the Effort
How Phocus highlight recovery, shadow fill, and white balance compare to Lightroom and Capture One. Why HNCS produces different results.
HDR & Color
Understanding Hasselblad Phocus on macOS: The Hidden Rules Behind 3FR, FFF, HNCS, and HNNR
How Phocus handles 3FR imports, HNCS color science, HNNR noise reduction, and sidecars on macOS. The rules Hasselblad doesn't document.
workflow
ImageIntact now available on the Mac App Store. For free!
ImageIntact is a Mac backup app I started building a while back to address the very specific needs of photographers. Specifically photographers who don&
A Photographer’s Backup Nightmare (And the App I Built to Prevent It)
A while back, I was talking with another photographer who had what I can only describe as a nightmare of an archive system: they
workflow
It's 2025. Why Are Your RAWs Still on an External Drive?
The Problem Nobody Wants to Talk About After 25 years deep in tech, building and breaking systems at scale, I thought I'd