What Data Does Hasselblad Phocus Send to Google? A Privacy Investigation
Paid Members PublicA technical investigation into Phocus 4.x analytics: what gets transmitted to Google, what's logged locally on your Mac, and what Hasselblad's privacy policy doesn't tell you.
My First 24 Hours with Phocus 4.1: One Fix, One Regression, One Crash
Paid Members PublicPhocus 4.1 fixes Ultra HDR JPEGs but breaks TIFF export paths. Workaround found: use the built-in TIFF-16 preset unchanged.
Phocus 4.1 for macOS just dropped!
Paid Members PublicNEW FEATURES IN PHOCUS UPDATE 4.1 (MAC) * Hasselblad Natural Noise Reduction (HNNR) is extended to FFF files, further improving the noise reduction effect of professional format files. * The Reproduction tool adds full HDR workflow support, including L* wide color gamut selection, color calibration and curve adjustment in HDR mode.
Hasselblad HDR Demystified, Part 5 of 5: Print, Archival, and Practical Recommendations
Paid Members PublicHDR can't be printed - here's the physics why. Plus archival strategies and practical guidance on when Ultra HDR JPEG makes sense.
Hasselblad HDR Demystified, Part 4 of 5: Displays, In-Camera Limitations, and Platform Support
Paid Members PublicNot all HDR displays are equal. Learn which iPhones, Macs, and monitors show Hasselblad HNCS HDR, plus in-camera limits and platform gaps.
XCD 2,8-4/35-100E Firmware 1.9.15 upgrade released
Paid Members PublicIf you're one of the lucky folks to own one of these, just 13 days after the previous firmware update (1.9.13), Hasselblad have released another update. This link should take you to the download page if you want to pull it to your computer and drop
Hasselblad FFF vs 3FR: Why Renaming Doesn't Work (And Why That's Good)
Paid Members PublicThis started with a question on a Hasselblad forum: someone tried renaming a .FFF file to .3FR hoping Phocus Mobile 2 would recognize it. It didn't work. The ensuing discussion turned into an impromptu explainer about how file extensions, file associations, and file validation actually work at a
Phocus Bug Watch #001: Your Color Labels Keep Disappearing
Paid Members PublicColor labels in Phocus 4.0.1 don't persist or export - Hasselblad confirmed it's a known issue. Star ratings work; use those instead.
