Hasselblad HDR Demystified, Part 1 of 5: What Is HNCS HDR and Why Should RAW Shooters Care? Paid Members Public
Hasselblad's HNCS HDR isn't traditional tone mapping. Learn what end-to-end HDR means for RAW shooters and why your workflow might change.
Hasselblad Just Updated Phocus Mobile 2. One Feature Needs Clarifying Paid Members Public
Hasselblad just pushed out a fresh update for Phocus Mobile 2, and there are a couple of noteworthy additions, including 16-bit TIFF export and a new option labeled “HDR-enabled TIFF export.” If you haven’t seen it yet, here’s the highlight reel. The big clarification: that new HDR TIFF
Hasselblad X2D II: Why Your RAW Files Drop to 14-Bit in Continuous Mode (And When It Matters) Paid Members Public
Your Hasselblad X2D II isn't always capturing 16-bit RAW. Discover why continuous mode forces 14-bit and whether it actually affects your images.
How Hasselblad Phocus for Mac Handles Highlight Recovery, Shadow Fill, and White Balance - And Why It's Worth the Effort Paid Members Public
How Phocus highlight recovery, shadow fill, and white balance compare to Lightroom and Capture One. Why HNCS produces different results.
Understanding Hasselblad Phocus on macOS: The Hidden Rules Behind 3FR, FFF, HNCS, and HNNR Paid Members Public
How Phocus handles 3FR imports, HNCS color science, HNNR noise reduction, and sidecars on macOS. The rules Hasselblad doesn't document.
ImageIntact now available on the Mac App Store. For free! Paid Members Public
ImageIntact is a Mac backup app I started building a while back to address the very specific needs of photographers. Specifically photographers who don't want to have to be IT specialists to ensure their digital assets are safe. As all of us know, making backups of our images,
A Photographer’s Backup Nightmare (And the App I Built to Prevent It) Paid Members Public
A while back, I was talking with another photographer who had what I can only describe as a nightmare of an archive system: they never reused memory cards. Instead, they just kept buying new ones and used the cards themselves as the archive. Photos were imported to a computer to
It's 2025. Why Are Your RAWs Still on an External Drive? Paid Members Public
The Problem Nobody Wants to Talk About After 25 years deep in tech, building and breaking systems at scale, I thought I'd seen it all. Then I discovered that professional photographers - in 2025 - are still being told to keep their RAW files off their computers because
