Phocus 4.1 for macOS just dropped! Paid Members Public
NEW FEATURES IN PHOCUS UPDATE 4.1 (MAC) * Hasselblad Natural Noise Reduction (HNNR) is extended to FFF files, further improving the noise reduction effect of professional format files. * The Reproduction tool adds full HDR workflow support, including L* wide color gamut selection, color calibration and curve adjustment in HDR mode.
Hasselblad HDR Demystified, Part 5 of 5: Print, Archival, and Practical Recommendations Paid Members Public
HDR can't be printed - here's the physics why. Plus archival strategies and practical guidance on when Ultra HDR JPEG makes sense.
Hasselblad HDR Demystified, Part 4 of 5: Displays, In-Camera Limitations, and Platform Support Paid Members Public
Not all HDR displays are equal. Learn which iPhones, Macs, and monitors show Hasselblad HNCS HDR, plus in-camera limits and platform gaps.
XCD 2,8-4/35-100E Firmware 1.9.15 upgrade released Paid Members Public
If you're one of the lucky folks to own one of these, just 13 days after the previous firmware update (1.9.13), Hasselblad have released another update. This link should take you to the download page if you want to pull it to your computer and drop
Hasselblad FFF vs 3FR: Why Renaming Doesn't Work (And Why That's Good) Paid Members Public
This started with a question on a Hasselblad forum: someone tried renaming a .FFF file to .3FR hoping Phocus Mobile 2 would recognize it. It didn't work. The ensuing discussion turned into an impromptu explainer about how file extensions, file associations, and file validation actually work at a
Phocus Bug Watch #001: Your Color Labels Keep Disappearing Paid Members Public
Color labels in Phocus 4.0.1 don't persist or export - Hasselblad confirmed it's a known issue. Star ratings work; use those instead.
Hasselblad HDR Demystified, Part 3 of 5: The Complete Phocus 4.x Workflow Paid Members Public
Hasselblad's HDR histogram is secretly an interactive Levels tool. Learn the complete Phocus 4.x HDR workflow from RAW to Ultra HDR export.
Hasselblad X2D II: Three Firmware Quirks Worth Knowing About Paid Members Public
The X2D II is an excellent camera, but a few interface behaviors work differently than you might expect coming from other systems. This guide documents three quirks that aren't obvious (to me, at least) from the manual - none affect image quality, but knowing them in advance can